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What Is Email Automation and How Does It Work?
As various technologies and tools rise to prominence and then fall from grace, the dominance of email remains unflinching. It’s not only the preferred means of communication today, but also...
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Clearcode’s AdTech Month In Review: June 2019
At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is...
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Clearcode’s AdTech Month In Review: July 2019
At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is...
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How Well Are Big Brands Handling User Rights Under The GDPR?
The 25th of May, 2019, marked the first anniversary of the introduction of the General Data Protection Regulation (GDPR) – an EU law meant to give internet users better control of how their data is...
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What Is Influencer Marketing and How Did it Evolve?
We’ve seen a steady rise in influencer marketing over the past few years. Marketers are closely watching the trend, as it has become one of the best tactics for brands to connect with their target...
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How to Select Features and Build an Influencer Marketing Platform
With many newly introduced privacy regulations and requirements governing personal data in Europe and the US (and likely in other parts of the world soon), programmatic advertising is increasingly...
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The Walled Gardens of AdTech [infographic]
We like to think the internet is an open and free space where everyone is equal and no one is restricted in any way – at least that’s how many envisioned it. A closer look at the online advertising...
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Video Advertising: What Is It and How Are Video Ads Served?
As technology evolves and people are presented with many new ways to consume content, video seems to consistently top the charts. This is hardly surprising. Busy, hectic and mobile lifestyles are...
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Clearcode Cartoon #4: AdTech’s New Set of Wheels
Third-party cookies have been the backbone of the online advertising industry since the early- to mid-2000s, powering key AdTech processes like ad targeting, attribution, frequency capping, and...
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